
Shall I open a start up?
An important indicator of success for a Company is whether it survives 5 years. In the USA only 35% do. According to the Nobel laureate Daniel Kahneman, Entrepreneurs get involved into their business plans, they think their great plan is an exception. Unfortunately, this is builder bias. 35% is a global statistic, meaning regardless of quality and sector, your startup has 2 chances in 3 to fail. Accept and live with it.
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